The Microsoft Dynamics CRM 4.0 Deployment Manager Application lists the different Organization Names for the installation under the Organizations folder. You must provide the 'Name' (Unique Name) for your c360 licenses.
The steps to arrive at this value are:
1. On the CRM server go to Start > All Programs > Microsoft
Dynamics CRM > Deployment Manager
2. When the Deployment Manager screen appears (see screen shot below), expand the node labeled 'Organizations' by clicking on the plus (+) sign next to it
3. You will see a folder appear with the exact CRM Organization Name. Please provide the 'Name' value as it appears to c360. Please note that this value is case sensitive.